It was an evening to remember when the entire starcast of Eros International’s Desi Boyz namely Akshay Kumar, John Abraham, Deepika Padukone & Chitrangada Singh unveiled the fashionable ‘Desi Boyz’ apparel line exclusively for Shoppers Stop. Shoppers Stop’s exclusive brand Life will present the ‘Desi Boyz’ apparel line at all Shoppers Stop stores.
Shoppers Stop offers their customers an ideal opportunity to spruce up their wardrobe with the trendy fashion line from the much anticipated movie ‘Desi Boyz’. The youthful, vibrant and energetic appeal of the ever-energetic stars is aptly reflected by Shoppers Stop’s popular youth brand Life.
Akshay Kumar’s macho and smart style is perfectly captured in the hooded t-shirts, jackets, funky printed tees by brand Life. The upbeat and fun attitude in the movie reverberates in brand Life’s hip collection of sporty, printed tees and hot shorts. It is the perfect way for college-going girls to emulate Deepika and Chitrangada’s stylish ensemble and casual-on-purpose style statement.
Not to leave the other actor behind! John Abraham’s charm is mirrored in the casual appeal of the men’s collection by brand Life. John Abraham’s staple relaxed look is seen in classic white shirts, hooded sweatshirts, jackets, funky prints on Tees, and bold colored Tees with Desi Boyz logo. To complete the look are cargo shorts and full length pants with baggy pockets.
Producer Krishika Lulla spokesperson, added, “Eros is happy to associate with Shoppers Stop and extend the Desi Boyz style statement to all its customers. The apparel line is in sync with the look and feel of the film”.
Also speaking on the occasion, Vinay Bhatia, Senior Vice President, Marketing and Loyalty, Shoppers Stop Ltd. said, “We at Shoppers Stop have always provided that extra edge to our customers by helping create the desired style statement. We have carefully tracked how trends in Bollywood have inspired its viewers to follow their style statements. Taking this thought forward it has been our constant endeavour of integrating these two ideas and we have achieved great success in the past for our exclusive apparel lines inspired by great films such as Om Shanti Om, Love Aaj Kal, Karthik Calling Karthik and Break ke Baad.”
He further added, “It is with great conviction that we now join hands with Eros International to launch the ‘Desi Boyz’ apparel line. The enthusiasm of this youthful and energetic movie perfectly coincides with the fashion quotient of Shoppers Stop’s popular youth brand Life. Every tinge and disposition of the movie is clearly reflected in brand Life’s diverse product offering.”
The ‘Desi Boyz’ apparel line at Shoppers Stop with Brand Life is made available in association with Eros Entertainment.
‘Desi Boyz’ represents Bollywood fashion at its funky best. The causal appeal and vibrancy of the stars is sure to be a front-runner in this season’s fashion trends. So, rush to Shoppers Stop to add the ‘Desi Boyz’ style to your wardrobe!
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