Prime Focus Technologies signs strategic deal with UKs Channel 4

For managing media processing and centralised content operations

Sep 09, 2019 09:09 IST capital market

Prime Focus Technologies, subsidiary of Prime Focus, has signed a strategic deal with UKs public services broadcaster, Channel 4 for managing media processing and centralised content operations using its flagship product, CLEAR™ Media ERP.

PFT will manage the following for Channel 4 - (1) media processing activities including ingest, content re-mediation, media management, content aggregation, quality assurance and processing functions within Channel 4s content workflow; (2) Online services including DRM, VoD transcoding, packaging & delivery, simulcast and live to VoD. PFT will be responsible for providing all the content for Channel 4s online presence, both on Channel 4s own All4 platform, as well as 3rd party platforms.

As a single software combining MAM capabilities with Work Order Management, CLEAR will enable Channel 4 to manage end-to-end media operations, including assets, resources, tasks and workflows. CLEARs best-in-class task management framework will improve collaboration across all internal and external stakeholders, including Channel 4s Access services and Playout partners.

PFT also announced the launch of a Media Centre in the UK, which will act as the hub of centralised content operations for Channel 4. This new location will strengthen PFTs presence in the UK and enable them to offer extensive local support to Channel 4.

CLEAR has been deployed successfully on Cloud for the last eleven years. It automates the content supply chain, and currently manages 1.5 million hours of content across 220+ multi-cloud locations. CLEAR helps content creators enhance efficiencies, lower costs and realise new monetisation opportunities

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