Dharmendra Ahuja, Founder & CEO, PitchWorx

With the world going digital, we help brand transform with well-curated and designed content. We deliver projects that directly impact their top line and help them grow their business.

Apr 15, 2021 07:04 IST India Infoline News Service

Dharmendra Ahuja is a Founder and CEO of PitchWorx, a pioneer in providing presentation design services in India. Dharmendra is a techpreneur, with over 25 years of cross functional experience in managing clients, business development, solution design, pre-sales, operations and creative design. A precisionist, he thrives on creativity, collaborative and design thinking approach to deliver the perfect balance of design and technology. He’s savvy about creative design and technology and spends a lot of time coaching and mentoring the younger lot. Dharmendra bootstrapped PitchWorx in 2012 and the company has rapidly grown and has been profitable since inception. Under his guidance and leadership, the company has worked with over 500 clients across various verticals including start-ups, SMEs, large corporates, and government organizations in the last 8 years.
In an interaction with Shweta Papriwal, Editor, indiainfoline.com, Mr. Dharmendra Ahuja, Founder & CEO, PitchWorx said, "As a result of the pandemic, the sentiment for online businesses has gone up. To sustain, it has made the existing business culture rethink and transform itself digitally". 

What is your company solving?

PitchWorx is a graphic design agency that was bootstrapped and founded in 2012. We help brands with compelling and persuasive pitches. We were the pioneers in India and amongst the first few presentation design agencies. As we progressed, our business ventured into other services. Be it presentation design, an animated explainer video for a new product/service launch, a live video shoot, a refreshed company website, or marketing collateral, we design it all.

What are the industry challenges you have observed that coerced you to jump into this space?

We believe and observed that everything is a pitch and when a pitch is strong it will help you win. Be it a start-up investor pitch, a corporate presentation, an explainer video, a website, or a simple brand communication collateral- it has to say a story. And that is where PitchWorx adds value. We help startups, SMEs, large corporations, and government organizations to create designs that deliver value in a manner so that your pitch gets the attention it needs.

With the world going digital, we help brand transform with well-curated and designed content. We deliver projects that directly impact their top line and help them grow their business.

The past few months have been very challenging for every sector. How did you deal with this?

As a result of the pandemic, the sentiment for online businesses has gone up. To sustain, it has made the existing business culture rethink and transform itself digitally. It has even made people cautious from a business standpoint. With the need to take businesses online, creative agencies like PitchWorx flourished. We have helped both startups and large organizations transform and evolve digitally. We helped them with digital presentations, animated explainer videos, company websites, and digital brand communications. With exponential growth in demand for digital content, we have hired people during the pandemic and even plan to hire more as we grow. 

How does your product or solution work? What is your business model and how do you make revenues?

Being a services organization, PitchWorx has flexible pricing/ business models. We work on any of the following models:
  • Rate card: A fixed-rate card for our different services.
  • Monthly Retainer contract: It is a work-for-hire contract where the client pays in monthly advance for work to be specified later.
  • Project basis: Under this model, we assess the effort involved and share the cost of each project.
  • Time and material basis: Here, the client pays by the hourly rate for the total number of hours spent on the project.
We are a privately held organization, hence unable to disclose our current revenue. We have been profitable since inception and have steadily grown year-on-year.

What is the USP/value proposition

Be it an investor pitch, a corporate presentation, an animated video, a website, or simple brand collateral- we believe that everything is a pitch. Our USP is that we design it all whereas other agencies are either in one or at most two of these service segments. With PitchWorx, a client doesn’t have to manage multiple agencies for their graphic design needs.

Way forward for PitchWorx

PitchWorx has expanded both vertically and horizontally. Vertically, we opened new geographies in the UAE and Australia; while horizontally, we are close to launching a B2C online platform that will automate the entire design process.

As part of our long-term goals, we are moving towards becoming a go-to-design agency that creates the most effective marketing pitches for all.

How does presentation design help in pitching clients?

Presentation is not just a set of slides- it is a whole experience. It’s about purpose, impact, and strong messaging that is critical to business success. Visually compelling presentations help to make an impact that grabs the audience’s attention. Whether you are a startup pitching to potential investors or a large organization planning to pitch your new business vertical/product/ service- a presentation designed by our team of professionals helps to create effective pitches. We make sure that the presentation is not only visually impactful but represents the messaging in a meaningful manner that narrates the bran’s story in a storytelling manner.

Is it necessary for every startup to take the help of creative agencies?

A creative agency helps startups in expanding their customer outreach. They emphasize sprucing up multiple elements and strategies to create a distinct identity from their competitors. PitchWorx, a creative design agency takes abstract concepts and client’s intent and turn them into compelling creatives backed by strong audience-oriented messaging. From presentations, animated explainer video, a company website to brand communication collateral- we design it all.

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