Known for its marketing innovations, ixigo has been a leader in content marketing with multiple visuals and videos going viral on near zero-budgets on social media. ixigo has been featured in an INSEAD case study on growing a business with word of mouth and its recent content marketing case studies have also been presented at the IAMAI conference in Mumbai, which drew a lot of attention and appreciation.
ixigo CEO & Co-Founder, Aloke Bajpai said, “If we were to aggregate our video views over just the last two years, we have received about a 100 Million. That’s the traction of a large scale marketing campaign delivered at a tiny fraction of the budget. We’ve experimented with many other social genres as well - photo galleries, video listicles, news-jacks and travel memes among many more types of content. On an average we have been reaching 20 million news feeds every week with a fan base of one million - a 20x amplification!”
From ideation to execution, the content marketing team at ixigo has been instrumental in using creative content, visuals and videos to growth hack its user-base. From building brand awareness to driving app installs, ixigo’s strategy has led to phenomenal results. “In today’s fast-evolving digital landscape, social media strategy for any brand revolves around remarkable content. Content must be compelling and shareworthy, period. Every brand today is turning into a media company,” said Aashish Chopra, Head-Content Marketing, ixigo.com.
Launched in 2007 in Gurgaon, India by Aloke Bajpai and Rajnish Kumar, ixigo is India’s leading travel search marketplace, connecting over 70 million travellers with content & deals from over 25,000 online & offline travel & hospitality businesses. ixigo aggregates and compares real-time travel information, prices & availability for flights, trains, buses, cabs, hotels, packages & destinations. ixigo’s mission is to simplify the lives of travellers by building apps that make their travel search and planning hassle-free and it has won several awards in its journey, including the TiE-Lumis Entrepreneurial Excellence Award and the NASSCOM Top-10 Emerge Award. ixigo’s investors include SAIF Partners, MakeMyTrip & Micromax. Join ixigo on Facebook and Twitter for more updates.