American Swan unveils its Swimwear collection

The event which was an extension of American Swans brand ethos which strives to emphasize the potential of young achievers

June 24, 2014 11:24 IST | India Infoline News Service
The global Fashion & lifestyle brand American Swan in association with Famebox has launched its debut Swimwear collection at the avant-garde online talent platform Beauty And The Blogger a unique initiative where style and glamour joined hands with social media. The recently concluded digitally driven reality show witnessed a bevy of aspiring models team up with blogging enthusiasts as they showcased their ability, vying for online viewers attention. While celebrity VJ Anusha Dandhekar mentored the models, prominent lifestyle blogger Miss Malini hand held the young bloggers, who in turn battled for Lauren Gottilebs attention, the celebrity judge who made a surprise entry during the final Talent Round. The 4 days glamour-filled contest was hosted by popular VJ Cyrus Sahukar.
While the models were seen in the stylish swimwear designs, a unique poolside fashion offering never seen before, 
the Bloggers buzzed the web with pictures, videos and real time updates. Video content created through the contest will be uploaded across social media platforms including YouTube. Viewers are requested to visit https://www..youtube.com/channel/UCse1JOd6PXeLG2lH-m1F2DA and vote generously for their favorite blogger and model duo who will compete to become the 2014 Face of American Swan & the Social Media Brand Ambassador respectively.
Speaking on the occasion Anurag Rajpal, Director and CEO, American Swan said It gives us immense pleasure to present this one-of-a-kind online reality show which brought together beauty, glamour and digital media acting as an apt medium to connect with the youth. We are proud to initiate and conceptualize this unique format which provided the right platform to the youth to showcase their ability and talent. This activity has generated a lot of buzz online and has been an instant hit amongst our digitally savvy target audience.

The event which was an extension of American Swans brand ethos which strives to emphasize the potential of young achievers, in providing suitable opportunities to the was an apt platform saw the launch of the American Swan swimwear collection marked by International designs and styles.
American Swans Swimwear collection is a lifestyle category extension for American Swan, which epitomizes cool, classic Americana Inspired, casual wear. These fashion-forward themes combined seamlessly create a coherent collection of stunning swimwear and beach clothing. The swimwear collection is available in vibrant colors with cool international styling and signature details. It makes for an ideal outfit for any summer break destination, whether it is the beach, a dip in the pool or for a hip pool side party.
Trendy cut and sew details inspired by sun rays, ditsy floral print and signature American flag graphics are designed to flatter any figure.  Usage of best in class imported Italian Bi Stretch fabrics in contemporary cuts and fits make the product really global. The wide assortment of designs include fashion maillots, bikinis, tankinis, skirtinis and dressy swimwear create a unique poolside lifestyle fashion offering never seen before. Add to this a collection of cover ups in neutrals and trendy colors. Men's collection includes V-Cut Swimming Trunks, Boxers and Jammers in sporty colors and trendy cut and sew details.

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