BIG Cinemas and Disney come together to host Disney Brunch in mumbai

The tickets for Disney Brunch BIG Cinemas are priced at flat Rs. 50.

May 04, 2011 3:12 IST | India Infoline News Service

Every Sunday brings new excitement for kids in Mumbai as BIG Cinemas and Disney come together to host Disney Brunch  BIG Cinemas, a special initiative designed to provide ultimate movie going experience to kids and their families. 

For Disney Brunch  BIG Cinemas, the movie line-up includes Disney favorites like Tangled, Finding Nemo, Wall.E, Bolt, Beauty & the Beast, the Princess and the Frog, and Hannah Montana among others. 

The special screenings for Disney Brunch  BIG Cinemas will be held every Sunday at 12 noon at BIG Cinemas IMAX, Wadala and BIG Cinemas – R-City Mall in Mumbai. The tickets for Disney Brunch  BIG Cinemas are priced at flat Rs. 50. 

To make the experience more exhilarating for kids, BIG Cinemas would organize unique contests for the families to win Disney movie merchandise every week. BIG Cinemas has also introduced a special Kids Meal of Fresh burgers and drinks. 

Commenting on this initiative, Archana Jhangiani, Head – Brand and Marketing, BIG Cinemas said "Kids are a very important segment of our movie going audience and they only respond to customized initiatives that appeal to them personally. Disney is a leader in kids-led family entertainment and by partnering with them we have created a complete entertainment solution which families can repeatedly come back to and enjoy.” 

“Storytelling is at the heart of everything that we do at Disney. Through this initiative with Big Cinemas we aim to bring together kids and families to experience our stories and characters in a fun and entertaining way.” said Sanjay Narayanan, Head of Marketing, Walt Disney Studios Motion Pictures (India). 

BIG Cinemas is India's largest cinema chain with over 550 screens spread across India, the United States, Malaysia, Nepal and Netherlands. BIG Cinemas has been awarded the “Entertainment Retailer of the Year” honor at the India Retail Forum 2009 and has also been awarded ‘International Exhibitor of the Year 2008’ by CineAsia 2008 at Macau. BIG Cinemas’ innovative concept of Cinediner which combines fine dining and movie watching has won the award for Most Admired Innovative Concept of the Year at Images Retail Forum 2010.

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