hike among top 5 apps on Android and iOS

The app is also on #2 on iOS App Store and #6 on the Windows Store.

June 30, 2014 2:38 IST | India Infoline News Service
hike messenger, India's very own free messaging app from BSB, has today, featured at 4th position on the Google Play Store amongst the Top Free Android Apps across India. The app is also on #2 on iOS App Store and #6 on the Windows Store.
Launched in December 2012, hike is the only Instant Messenger to be born out of India. The app has over 20 Million users and in the last 3 months alone, has added over 5 Million users. Over 90% of the hikes users are from India and over 80% of its users are under the age of 25. Hike is now adding over 200K users per day, climbing to the top of Google Play store charts.
Speaking about the fast paced growth, Kavin Bharti Mittal, Head of Product and Strategy, hike messenger says "Our organically grown 20M user base is a testimony to the right direction in which Hike is growing. And today, were adding over 200K new users each day. Hike is built in close collaboration with our users and we are bringing to the market a product, that bridges the existing gaps in the instant messaging space. Features such as Hike Offline, Last Seen Privacy and many others are speaking to the local needs of the market."

Unique Features for the India Market:

Privacy First
A recent industry first and youth specific feature that the company has announced is Hidden Mode. With this, a hiker can hide their private chats from being seen by anyone else. Only the user will be able to launch the app and see the hidden chat. In a country like India, where teenagers stay with their parents and families; where their need for privacy is constantly challenged; we believe this feature could be a boon for all our users.

Amongst other very popular Indian-youth specific features, is 'Last-Seen Privacy'. A hike user has the ability to pick and choose who they show their last seen and status updates to. No other IM app gives their users this level of flexibility.

Data Connectivity:
Being close to home, the company has also understood that not everyone is connected to data at all times and hence, communication breaks. Understanding this about the home market, the company announced Hike Offline', which allows users to connect with friends who don't have smartphones / data connectivity via Free SMS.

File Sharing:
Another powerful feature added to the app's unique features bouquet is the Big File Attachments equipping users to send files in any format; from Docs, PPTs, PDFs to MP3s, etc; up to a 100MB each, surpassing the attachment limit of all IM apps and even email clients. Hike users no longer have to share files via emails or transfer over SD Cards.

Expressive Messaging:
To further add context to messaging, the app gives the ability to share localised Stickers and 2-way Chat Themes.

hike is available globally on iOS, Android, Blackberry, BB10, WP, S40, S60 and Noxia X; and is made with love in India.

Hike is made with love in India, for the world.

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