HISTORY TV18 second screen app receives phenomenal response from fans

Since its launch, over 160,000 HISTORY TV18 fans in India have downloaded the app. Over 50% of downloads have been by the youth

June 18, 2014 11:13 IST | India Infoline News Service

HISTORY TV18 has been the epitome of India's broadcast and factual entertainment industry with its unparalleled reach and unrivaled leadership. The channel recently launched India's first truly second screen app experience to cement its position in the genre. The HISTORY TV18 App allows fans to interact with one another around feeds (videos, images, facts), participate in show discussions, and create conversations on various topics. Whats more, through a novel innovation, viewers can see their chats live on TV via a ticker, taking viewer engagement to a whole new realm.

Since its launch, over 160,000 HISTORY TV18 fans in India have downloaded the app. Over 50% of downloads have been by the youth (13 20 years), who are also the target audience for the channel.

Speaking on the success of the app, Sangeetha Aiyer, Vice President and Head Marketing, A+E Networks | TV18 said We are delighted with the success of the HISTORY TV18 app. It is consistent with our endeavour to ensure that our innovative and cutting-edge content reaches every possible audience with access to a screen be it a TV screen, a computer screen or a mobile phone screen. With the enormous success of the app, we have once again taken a step in the direction of broad basing and growing this genre in India.

The HISTORY TV18 app offers viewers a chance to network around feeds while watching their favorite shows, watch videos, participate in show discussions, like and reply to Twitter feeds and other social media integration. The app also boasts of a unique feature where it assimilates seamlessly and pulls out friends automatically from the users contact list. Viewers can add other users as their buddy, and on approvals receive exclusive HISTORY TV18 stickers which can be used in the chat rooms.

Some of the key features of the app include:

  • HISTORY TV18 FEEDS: Check out the Pic of the week and awesome show pictures in the Gallery. Like, Reply or share interesting feeds with friends.
  • RELIVE SHOWS: Chat with tens of thousands of fans while watching favourite shows on TV, with the option to chat live and see those chats on-air in real-time. Create & play polls and quizzes.
  • RICH CHATS: Capture favorite scenes from TV and share, like chats and checkout popular chats, friends' chat in separate tabs. Chat with emojis and exclusive HISTORY TV18 Stickers
  • TV BUDDIES: Integrates seamlessly and pulls out friends automatically from your contact list. You can add any user as a buddy and if it gets approved you unlock an exclusive HISTORY TV18 sticker which can be used inside the chat room.

Available for download on iOS and Android handsets, the app has a user interface that is very flexible, and provides a great platform to connect with other viewers and also the channel.

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