Jabong.com’s India Online Fashion Week braces up for final showdown!

Bollywood’s ‘girl-next-door’ actress Yami Gautam who is the key celebrity mentor will act as a patron to the lucky few who have got the opportunity to strut the ramp

July 10, 2014 11:01 IST | India Infoline News Service
Online fashion revolution which commenced in May, 2014by Jabong.com, India’s leading online fashion store, and Talenthouse India, SEA’s largest crowd sourcing company, is now nearing the grand finale. ”India Online Fashion Week”(IOFW) which will witness sits climax on July 30, 2014 announced its panel of venerated jury who will not only groom the shortlisted participants but will also decide who will take the bounty home on the ‘D-day’. The mentoring panel includes some notable names from the fashion industry like super-model Carol Graciasand famous hair and makeup artist Samantha Kochhar.

Bollywood’s ‘girl-next-door’ actress Yami Gautam who is the key celebrity mentor will act as a patron  to the lucky few who have got the opportunity to strut the ramp. They willundergo rigorous training sessions and will be provided with personalized grooming tips from the reputed jury. The coveted panel includes:

Jury Panel Prize Money
Designer Revenue from sale of 2014 Fall Festive collection on Jabong.com
Dr. DarlieKoshy
Models Rs. 30,000 worth cash and vouchers for all the participants
Carol Gracias
Samant Chauhan
Photographers Rs. 50,000 worth cash and vouchers for the best photographer. Rs. 15,000 worth cash and vouchers for the subsequent 4 winners
Akash Das
Makeup/Hair Rs. 50,000 worth cash and vouchers for the best hair/makeup artist. Rs. 20,000 worth cash and vouchers for the subsequent 4 winners

Commenting on the developments taking place in India Online Fashion Week, Praveen Sinha, Founder and Managing Director, Jabong.comsays, “We are proud to announce the well celebrated jury panel that we have brought together for India Online Fashion Week and are confident that under their guidance the participants will receive the best possible mentoring. We have got on-board some of the most distinguished names of the fashion industry who will convert this next-gen talent into gold. The whole process of pooling in adept candidates from different verticals was challenging and our entire team went through an elaborate process to select the best lot for the IOFW event. Our only aim through such an initiative is to give the fashion industry its rightful heir who will take Indian fashion to a greater platform and create a niche for themselves on the runway”.


Commenting on the auditions, Rashmi Virmani, Show Director, IOFW said, “Good to receive so many credible entries for India Online Fashion Week. The creative invites were rolled on the internet and the response and quality were both seen in abundance at the first event of its kind. I am looking forward to work with the finalists and I am sure that it will be a classy event.”

IOFW started with a simple thought, providing a world class career defining opportunity to the budding artists who can bring about the next fashion revolution in the industry. The curtain raiser for this much awaited event will be on July25, 2014. The show will conclude on July30, 2014, with participation from the who’s who of the Indian Fashion fraternity as the spectators of the Grand Finale. The event which is touted to be World’s first Online Shop-able Fashion Week will reach millions of audience through www.iofw.com. The event received an overwhelming response as soon as it went on floors and entertained thousands of entries under all categories. Surprisingly, apart from metros like Delhi and Mumbai, tier 2 and tier 3  cities also showed an inclination towards the India Online Fashion Week as entries poured in from Aurangabad, Bikaner, Dehradun, Dhanbad, Guwahati, Lucknow, Meerut and Nasik to name a few.


The reputed jury has shortlisted 5 winners each under the hair, makeup and photographer category while 20 winners have been selected under the models category and 15 victors under the designers section.In addition, all the winners would receive a goody bag which will have merchandise from Revlon, Philips, and Ziveg. That’s not all, the winners will also get a potential opportunity to work with Jabong.com.

The event has big names attached to its credit with one of them being NDTV Good Times, their media partner, who will be showing the event on-air in a package of three episodes. Other sponsors under its banner are radio partner 92.7 Big FM, Philips (official hair styling partner), Revlon (official make up partner) and Ziveg.com (accessories partner).

Winner List
Models Photographers Hairstylists Make up Artists Designers
Khushboo Kankan
Aastha Ssidana
Jyotpriya Sud
Namrata Shetty
Nikita Yadav
Tanya Malviya
Heena Bhalla
Farah Hussain
Anamika Benn
Neetika Singh
Priyanka Gusain
Aishwarya Singh
Ritu Chauhan
Sharon Fernandes
Arlette Evita Grao
Priyasha Chowdhury
Himanshu Chhabra
Raghu Katal
Saaib Noor Ud Din
Ravi Goswami
Abhishek Kharkar
Ashish Gurbani
Jayavanti Loundo
Monisha Ajgaonkar
Riddhi Parekh
Arvind Sharma
Neelam Gupta
Mani  Sehgal
Annay Manhas
Vipin Arora
Pallavi Sehgal
Riya Vashisht
Dishita Solanki
Shweta Gaur
Aastha Bahl
Aditi Gupta
ANS – Aastha & Siddharth
Armaan & Aiman
Dressology by Amit Arora
Nitin Bal Chauhan
Rajdeep Ranawat
Sajid Dhar – Swagger by Saj
Sarthak Gandhi
Shreya Mistry
Shweta Bhargava
Sid Kakkar
Tanu Bagai – DIR 69
Timsy & Siddharh

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