Kokuyo Camlin ties - up with Amar Chitra Katha

Amar Chitra Katha oldest and most renowned children’s publications announces the ‘Tinkle Camel Colour Contest’ for children.

August 02, 2014 2:16 IST | India Infoline News Service
Kokuyo Camlin, India’s pioneer and leading art, colour and stationery products company, has tied up with Tinkle magazines, from the house of Amar Chitra Katha, one of the largest, oldest and most renowned children’s publications, to announce the ‘Tinkle Camel Colour Contest’ for children between the age 8 to 14 years.

The contest that will run for 3 month, starts from the first day of the month to the end of the month for each issue. Each contest will bring alive various stories to its young readers and gives them an opportunity to be more engaged, derive more excitement and make the stories more alive and memorable. The first theme for the contest is from the ‘Camel Art Contest’, the world’s largest art contest which is in its 41st year. The story is entitled, ‘Bring back the Colours’, which is being created for the children to colour in the story panels.

In order to enter the ‘Tinkle Camel Colour Contest’, readers can either log on to www.tinkeonline.com or colour the two black and white pages in their Tinkle magazine or Tinkle Digest (which are perforated pages) using Kokuyo Camlin colours. The page will then have to be photographed along with details of the colours used and mailed to camelcontest@ack-media.com. The photographs of the colour drawings can also be uploaded on the site. The ten best entries for every month will win goodie bags from Kokuyo Camlin and Tinkle.

Saumitra Prasad, Chief Marketing Officer said, “Kokuyo Camlin is the pioneer in the Indian art and stationery market and has looked at innovaton as a means to connect, communicate and engage with its customers – children. This is one of the many means of creativity an opportunity. It is an extremely exciting contest we are hosting with Tinkle, from the house of Amar Chitra Katha which has brought home our most loved Indian cartoon characters to life and made our childhood memories evergreen and delightful. As children we are fond of reading and being read to, stories of various kinds therefore we have found a means to effectively communicate and engage with the children by making them create the story. The contest will not only engage our children but give a chance to tap the artist in each child."

Sanjay Dhar, President, Creative Solutions Group, Amar Chitra Katha, added “Thesynergy shared by the two brands in terms of quality of their respective products, the length of the relationship with Indian consumers and the trust that they both enjoy, is fantastic. We are sure that several lac young readers of Tinkle will colour the contest pages and have a fantastic time doing it, with their favourite Camel colours. We look forward to several such engaging initiatives with Kokuyo Camlin.”

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