Max expands fashion footprint in Mumbai at Infinity Mall

The new Max store promises to provide customers a one stop shop for international styles at affordable prices.

July 19, 2014 11:38 IST | India Infoline News Service
Max, the leading international value fashion brand in the country is all set to redefine the fashion space of the city with the launch of its 11th store in the city. As the fastest growing value fashion brand increases its footprint in the city with its store in Infinity Mall, Malad; the brand will continue to invest in this region through innovative, forward-looking business strategies to mark its dominance in the value fashion market.

The new Max store promises to provide customers a one stop shop for international styles at affordable prices. Spread across 10,600 sq ft, the store offers more than 10,000 designs across different categories - apparel, footwear and accessories offering the best fashion solutions for everyone. The store provides an international shopping experience with dedicated sections for men, women and children making shopping a pleasurable experience.

Max retails out its own private label merchandise which is created by a team of in-house designers who are exposed to international fashion trends and excel in tailor making the styles to suit the Indian sensibilities.
Sharing his views on the growth strategy of the brand, 
Vasanth Kumar, Executive Director, Max said, “Being the pioneers of value fashion retail in the country, we aim to take our offering to customers across the nation. We currently have a presence of over 90 stores across 42 cities and plan to expand our retail footprint further. MAX is a brand synonymous to the growing population of global Indians who are trendy & fashion conscious but at the same time, intelligent shoppers who seek value for money. We are certain this store too will be welcomed warmly by the discerning residents of Mumbai.”

To mark the launch, Max has also partnered with a leading NGO – Akanksha Foundation, to distribute gifts for the little children. The store currently stocks the pre-autumn collection, with the key look for the season being 'Dark Romance'. Present across Womens', Mens' and Kidswear, this look is composed of Monochromatic to Dark and deep tones ranging from Inky blues, Rouge, Deep pinks, grey’s to the classic Black-White combinations. 
Adding further joy to the shopping experience, Max has also announced an exclusive offer 
of shop for Rs.1999 or above, you will get an assured Designer mug set worth Rs. 499 free*!

This season “look good feel good” with Max!

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