Motherhood organizes its 2nd annual “Motherhood Walk-a-Thon”

The Walk-a-Thon was conducted simultaneously in Bangalore, Chennai, and Hyderabad on 09 August 2014 at 07.30 am

August 11, 2014 2:56 IST | India Infoline News Service
Motherhood, the premium birthing centre, organized its 2nd annual “Motherhood Walk-a-Thon” in support of the world breastfeeding awareness month. The Walk-a-Thon was conducted simultaneously in Bangalore, Chennai, and Hyderabad on 09 August 2014 at 07.30 am. Motherhood is set to enter the Limca Book of Records for the success in the walk-a-thon.

Motherhood celebrated World Breast Feeding Week from 1st-7th August 2014 and the Walk-a- Thon was organized in association with radio partner, Super hits Red FM 93.5. More than 3000 women from various colleges from the 3 cities participated in the event and pledge to support breastfeeding. The Motherhood Walk-a-Thon actuated in all the three cities simultaneously from Mount Carmel College (Bangalore), Vivekananda Ellam (Chennai), and Stanley College (Hyderabad).

Dr. Mohammed Rehan Sayeed chairman of Motherhood said “Breast feeding is the most efficient way of keeping your baby healthy, not only when they are young but later in life too. Breastfeeding boosts the immune system and thus avoid illnesses.” Dr. Jayashree Murthy, Consultant Gynecologist & Obstetrician at Motherhood, further added “Breast feeding is very important for the baby as breast milk contains factors which boost the baby's immunity making them resistant to infections and therefore healthier babies. Babies also digest the breast milk better than artificial feeds and are less likely to be constipated or have diarrhea. Most importantly, breast-feeding promotes mother-baby bonding.”

To breastfeed or not is a personal choice and at times it is a matter of preference, but Motherhood wants to emphasize on the importance and benefits of breastfeeding through the Motherhood Walk-a-Thon. According to UNICEF, breastfeeding a child increases the survival chances by at least six times as compared to the non- breastfed child. Breastfeeding also reduces the chances of infant mortality by at least 14 times along with reducing chances of respiratory infections and diarrhea.

Motherhood is a chain of single specialty premium birthing boutique. With centres in Bangalore, Chennai and Hyderabad, Motherhood has to its achievement over 1000 gynaec procedures, 3,500 deliveries and more than 60,000 consultancies in a span of 36 months. Being a premium boutique birthing center, standing for exclusivity and personalized care, Motherhood provides the state of the art infrastructure, expert services leading to a carefree pregnancy.

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