Paper Boat announces Online Shop

Paper Boat launch online shop for Indian ethnic drinks -at shoppaperboat.com.

August 06, 2014 1:04 IST | India Infoline News Service
Paper Boat, the fast growing brand of authentic Indian drinks unveiled its online shop – shoppaperboat.com to serve consumers across Bangalore, Delhi-NCR, Hyderabad, Chennai, Mumbai and Pune. Paper Boat offers free delivery across these cities for a minimum order of Rs. 150. The brand offers Cash on Delivery option on the website and an order placed will get serviced at your doorstep within 48 hours.

Opting for e-commerce as a channel for sale is rare in the FMCG sector. However, Paper Boat is relying on the huge positive consumer response the brand is receiving for its products, offline.

The beverages are available in seven flavours at shoppaperboat.com including Aamras, Jaljeera, Jamun Kala Khatta, Aam Panna, Kokum, Imli Ka Amlana and Golgappe Ka Paani.
Speaking on the launch of their online store, Neeraj Biyani, co-founder & COO – Hector Beverages, said “We always look at innovating and creating something inspiring with Paper Boat. The objective of this initiative is to be easily accessible to our consumers. With a large number of our customers spending more and more time online, we wanted to provide our consumers an added avenue of choosing and ordering our beverages. Shoppaperboat.com is a step in that direction. ”

He added, “While Paper Boat is aggressively expanding distribution to reach the stores near you, until then our consumers should have the choice of enjoying our beverage from the comfort of their homes.”

Hector Beverages is amongst the first to adopt an omni-channel strategy effectively in this segment where they use their existing offline distribution channel to power their online growth seamlessly. They have partnered with Delhivery to power the entire supply chain technology and offer end to end operations including shipping and cash on delivery payments.

Mohit Tandon, Co-founder and CSO - Delhivery said- “Paper Boat offers a premium and unique product to the ecommerce marketplace. While most traditional players are not available in this category today, with Delhivery’s Omni-channel platform, we ensure that consumers have an outstanding experience while shopping for Paper Boat online. We have closely integrated Hector Beverage’s offline distribution network, to ensure delivery of orders within 2 days across all major cities in India.”

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