Seven3Sports brings 2014 FIFA World Cup extravaganza live on TV screens

Bags certain media rights for2014 FIFA World Cup from SONY MSM India for five of the Indian Subcontinent countries (excluding India)

June 20, 2014 9:19 IST | India Infoline News Service

Seven3Sports, Indias leading sports Media Company, announced one of its biggest ventures for the sports and the broadcast industry. Seven3Sports acquired certain media rights of 2014 FIFA World Cup from Sony MSM India across Indian sub-continent (excluding India) for 2014 FIFA World Cup; it also highlighted its partnership with local broadcasting channels to reach the masses.

The Media Rights of 2014 FIFA World Cup include the TV Broadcast through Terrestrial transmission on an exclusive and Cable & Satellite on a non-exclusive basis besides Mobile and Broadband Rights. Seven3Sports has put together an enviable partnership with several leading sports and state-owned Government channels across territories, which includes; 

  • Ten Sports and Pakistan TV in Pakistan
  • Sri Lanka Rupavahini Corporation in Sri Lanka
  • Gazi TV, Maasranga TV and Bangladesh TV in Bangladesh
  • Nepal TV and Kantipur TV in Nepal
  • Maldives Broadcasting Corporation and Island Broadcasting Company in Maldives

We are delighted to take this biggest sporting competition in the world to many more homes across Indian sub-continent countries (excluding India) and want to thank Sony MSM for trusting our vision and for their faith in our abilities to deliver sub-license arrangements. This partnership has bolstered our strength and confidence in delivering to high standards. We are honored to have been entrusted with this opportunity that has enabled us to notch up with our array of services as a sports media company, commented Jatin Ahluwalia, Founder and Chief Executive officer of Seven3Sports.

Through this large scale arrangement, Seven3Sports is democratizing viewing experience for the football-lovers through local partnerships, bringing the superior and outstanding soccer experience of 2014 FIFA World Cup  to nearly half a billion people across these states.

Seven3sports is a young company that has grown manifolds and made their presence felt in the sports & broadcast industry. The new, out-of-the-box approach to offer multi-platform / multi-region of super-premium sporting events makes it different from others.

Seven3Sports has set out a sustainable plan to build a sports media eco-system through its long term sports media arrangements It already owns Pepsi IPL TV Broadcast rights for the Indian subcontinent region across Pakistan, Bangladesh and Sri Lanka from 2014 for five seasons, Digital rights for French Open in India for 2013 and 2014,  Digital rights of Bundesliga the leading soccer league of Germany from 2014-2016, besides it delivered India's tour of New Zealand, India's tour of Zimbabwe in 2013 across digital platforms. The company further value adds its partners with best practices of the broadcasting industry, state-of-the know-how to introduce encryption systems besides the implementation of broadcast guidelines for sports broadcast compliances which help local partners meet broadcast obligations among others.

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