SMAAASH Entertainment partners with HDFC Realty to expand Pan-India presence

HDFC Realty is involves in determining operations for Smaaash centres in Mumbai, Pune, Bangalore, and Chandigarh.

July 28, 2014 9:04 IST | India Infoline News Service

SMAAASH Entertainment announced an association with HDFC Realty to further increase its Pan-India reach at a meeting between Mumbai's top most builders and Smaaash. This partnership is a mandated relationship with the objective of HDFC Realty identifying, negotiating and assisting in the closure of varied options of commercial projects, in cities targeted as part of the nation-wide expansion programme. This association stands as a part of Smaaash’s long term strategy to create a strong landscape for the brand in India.

Shripal Morakhia, Founder of SMAAASH said, “This association with HDFC Realty is our entryway to cater to the audiences pan India and bridge the current gap while exploring many more properties under SMAAASH Entertainment Pvt Ltd. We are pleased to join hands with one of the market leaders in India. Their expertise along with widespread network will help us establish a national presence by identifying, developing and assess prospective properties at varied location nation-wide.”

Vikram Goel, CEO HDFC Realty said "City living usually offers limited opportunity for active pursuits. Having a presence across 23 key cities of India, HDFC Realty is assisting Smaaash Entertainment in taking their new concept to a pan India retail market. Offering a convergence of sports, activity and hospitality all under one roof, the concept allows HDFC Realty to partner in a relevant and active entertainment experience for the urban Indian consumer."

Spreading across the fun and entertainment zone with the most unique concepts SMAAAH the sports-centric immersive and interactive entertainment venue by the end of 2014’s financial year will touch base in Surat, Delhi – Noida & Gurgaon, Hyderabad, Bangalore & Pune. HDFC Realty will lead the way for SMAAASH’s expansion and identify locations in these cities that offer viable options for creation of Smaaash- Clubhouses, Smaaash - Zip, Smaaash and equipment sales such as Smaaash cricket lane etc. Currently, HDFC Realty is involved in determining operations for Smaaash centres in four cities- Mumbai, Pune, Bangalore, and Chandigarh.

The first flagship Smaaash Center is a 70,000 sq. ft. showcase facility in the heart of South Mumbai (Kamala Mills) where enthusiasts from all walks of life play, eat, drink and socialize. Featuring activities for men, women and children, Smaaash combines the best of sports, music, dining and relaxation into an entertainment experience for the entire family across all age groups, including children.

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