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Soie unveils its new line of lingerie, nightwear and western apparels

India Infoline News Service | Mumbai |

Soie is derived from the French word for “Silk” and is a brand to be reckoned with in the lingerie and fashion apparel segment.

Soie (Pronounced as Swa), from the house of Ginza Industries today unveils its new line of lingerie, nightwear and western apparels. Poised to redefine women's innerwear and western wear segment, the sensual and exotic collection embodies style, comfort and ease, an eclectic mix of all a woman could ask for.

Soie is derived from the French word for “Silk” and is a brand to be reckoned with in the lingerie and fashion apparel segment. With the price range starting from Rs. 300 to Rs. 2000, Soie will leave you spoilt for choice.

Ashok Sethia, founder and director or Ginza Industries said, "Soie establishes new benchmarks in style and quality for contemporary Indian women. Each process from designing, raw material procurement, manufacturing and distribution is managed in-house. This ensures stringent quality control and original, unmatched designs."

Speaking further, he says “The new line of lingerie and nightwear made of excellent stretchable fabric provides the desired comfort with varied designs. Available in ivory, green apple, raspberry, blueberry, orange blossom, silver grey and myriad of other vibrant colours, the new line of lingerie and nightwear will certainly make your wardrobe come alive.  The western wear range comprising of colourful tops, tunics, dresses, jackets, leggings and pants are elegant yet stylish. Available in gorgeous colours, fancy fabrics & trims along with wide range of collection to choose from. The range is crafted to suit all day wear to party perfect cuts for exciting lifestyles”  

One can avail the new range at over 1000 outlets across India as well as select online web portals such as Myntra.com, Zivame.com, Flipkart.com, Fashionara.com along with brand’s own online portal 
soie.in.

Soie comes from an established lingerie export house, exporting 90% of its present lingerie production to Europe and USA. With its extensive lingerie and apparel range,
 Soie is sure to appeal to the discerning and modern Indian woman's sensibilities.

 

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