Clay Craft Group turnover increased by 35%

Clay Craft India launches 400 new product ranges through Organized Retail, OEM Business & Distribution across the globe.

July 28, 2014 11:14 IST | India Infoline News Service
One of India’s largest manufacturer and retailer of bone china and ceramic tableware today announced its growth target to mark 35% growth year on year. Company in its annual meeting with distributors today, launched 400 new ranges of products in the Fine Bone China, Premium Plastic and Thermoware segment.

The company since it’s commencement has emerged as India’s leading player generating over Rs.200 Cr. revenue per annum in household, institutional, retail and hospitality segments. Company’s core competency lies in its strong marketing strategy and extensive network across India. With nearly 12,000 retail counters and over 150 channel partners, company enjoys partnership with retailers like Big Bazaar, Home Center, Lifestyle, Spencer, Homeshop 18, Reliance Retail, Hypercity and many more.

Rajesh Agarwal, MD, Clay Craft (I) Pvt. Ltd. shared, “We are currently running at an optimum capacity and enjoy being in the segment of one of the largest players in the Bone China industry. We recently announced the acquisition of marketing and branding rights of one of India’s largest fine bone china brand, Jaipur Ceramics Pvt Ltd. We intend to increase the production capacity 15-20% vis-avis 2013-14; with JCPL products now added to our kitty of manufacturing.”

Clay Craft Group has been extremely aggressive and focused in its growth strategy. With more than 7 tie-ups with e-tail partners such as Jabong.com, Snapdeal.com, Homeshop18.com, Fabfurnish.com etc, there is no stopping for this company as it aims to reach out to its maximum customer base through these social partners. The company has also partnered with the top most retail brands to maximize their customer base.
Adding to his comment Rajesh Agarwal said, “We are growing steadily at 35% p.a andintend to maintain same in the next 5 years. We have more than 150 channel partners and with the acquisition of JCPL, we are planning to increase our presence in over 36 countries across the Globe. With this globally acknowledged brand, we are planning to open more outlets in India and abroad.”

Clay Craft Group recently launched ‘The Chai Collection’ as a part of it’s new introduction this year. The range included products ranging from niche premium tea-coffee serveware to the daily household segment consisting of Coffee Mugs.

Agarwal further added, “We at Clay Craft Group launch two seasonal collections which are spread across one year. With the growing requirements of new and stylish trends from our existing customers and intending to service our potential customers, we have introduced the one of a kind trendy retail collection this year. By unveiling this collection, we promise to deliver unique masterpieces that will enhance and define a new trend in the tableware segment.”

In the year 2009 Crown Craft was formed to provide premium plastic product variants to customers. The company offers products under the segments of dinnerware, thermoware, bathware, storage items, pet bottles and accessories.

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