Funskool opens first store in Coimbatore

Funskool’s foray to set up a store in Coimbatore comes after a lot of thought, research and ground work

Mar 18, 2014 03:03 IST India Infoline News Service

Funskool India Ltd, India’s leading toy company has opened its first store in India. Located in Coimbatore, Tamil Nadu, this store will feature the complete range of products manufactured and distributed by the company. The store will showcase Funskool’s own brands like “Giggles”, the infants and preschool range, “Handy Crafts”, its newly launched arts & crafts range and “Play & Learn” range of puzzles as well as the complete range of products from their International partners like LEGO, Hasbro, Tomy Takara, Ravensburger, Rubik’s, Hornby, Siku etc.. In addition, Disney board games, Warner Brothers and Nickelodean board games and puzzles etc, for which the company has the license in India, will also, be available in the store.
Spread over nearly 1500 sqft, every aspect of the store, from its prominent displays to its special play and demo area for kids has been designed keeping in mind the objective of giving children an unforgettable “touch & feel” experience with the company’s wide array of products .The new store boasts of a colorful ambience and is stocked with exciting products combined with lots of fun and engaging activities for children.
Speaking on the occasion, Mr. John Baby, Funskool’s Chief Executive Officer, said, “Our endeavor is to take our complete range of products beyond the metro cities. This store gives us an opportunity to increase our brand presence and to reach out to a wider target audience. We hope to tap on the market potential to give our consumers a wide option of safe and quality toys. ”
Mr. R. Jeswant, Vice President, Sales& Marketing, Funskool India Ltd, said, “We are delighted at setting up the first Funskool toy store in Coimbatore. The city’s demand for superior shopping experience coupled with high aspirations, exposure & purchasing power makes it an interesting market to test out this format. By opening this exclusive Funskool toy store we are offering our customers a whole new experience of shopping for games and toys. We are sure the store will receive high footfalls and receive a very good response”.
Funskool’s foray to set up a store in Coimbatore comes after a lot of thought, research and ground work. The lack of adequate space for toys in retail stores is a cause of concern and therefore Funskool through its own network of stores will strive to provide exposure to customers to its wide range of products, which will appeal to the quality conscious customer and are safe for children to play with. Funskool has been at the forefront of enthralling children with a wide range of toys, games and puzzles and is sure that this store will pave the way for many more such stores in the coming years.

Related Story

Open Free Demat Account (Rs699)