Get ready for the next PHASE Mumbai"

Indias most vibrant and fast growing Experiential Marketing Agency, PHASE 1 has announce to launch of their full-fledged Mumbai operations.

June 24, 2014 5:26 IST | India Infoline News Service
Phase 1 expansion to Mumbai is a result of the path-breaking projects that the company has executed for niche Brands, said Oum Pradutt, Founder & Managing Director, Phase 1. We would like to extend this expertise to Mumbai clientele,

In Mumbai, Pradutt informed, the company has seen exponential growth in the past years, and has conceptualized and executed some memorable events.
PHASE 1 brings with it over 18 years of expertise in total event and experiential solutions, executed both in India and internationally.

The company headed by Pradutt, who is also Vice President, South for Event & Entertainment Management Association (EEMA)and member of the National Executive Committee (NEC), EEMA, has grown strength to strength since inception, and constantly diversifying into niche businesses and international markets.

PHASE 1s operations are not restricted to events alone, though that is the core area of expertise, Pradutt informed. In keeping with the global economic and business trends we have diversified our portfolio to include MICE (meetings incentives, conferences, exhibitions) and IP (Intellectual Property).

The MICE sector in 2010 was valued at a phenomenal US $5.7 trillion, and with Indias strategic position as one of the top growing economies in the world, MICE is the new dimension in and events and experiential marketing programs, catering to high end clientele.

PHASE 1 has in its portfolio an eclectic mix of both lifestyle and numerous corporate events, as we diversify into niche sectors, like MICE and IP, Pradutt informed.
In the coming years, he continued, PHASE 1 will focus on expanding its international business portfolio.

Some key events executed in Mumbai include the unforgettable launch of Tanishq Store, Andheri(West)in 2011, which was graced by Bollywoods undisputed superstar, Amitabh Bachchan, with whom PHASE 1 also initiated Parikrama Humanity Foundations fundraising programme, the exclusive high profile launch of Zoya Benaras collection jewellery.

PHASE 1 also executed key events with noted Bollywood celebrities like AR Rahman, and Deepika Padukone to name a few.
The fact that we have established and expanded our base in two years, speaks volumes of the regions potential and growing demand for quality agencies with creative edge he said, adding. We are excited at the prospects and are here for the long run.
Since inception, PHASE 1 has managed events across all of Indias A1 cities and many of its B1 and B2 cities besides international destinations in South-East Asia, Sri Lanka, Dubai, Africa, North America and Europe.

We firmly believe that experiential marketing programs are very powerful media for marketing brands, Pradutt informed.
It is PHASE 1s expertise, the reputation the company has built and the solid teamwork, that speaks in every event we plan.

Mumbai is the second office of PHASE 1 in India, which is headquartered in the Garden City of Bangalore. This office will be a hub to expand the companys reach to the Western Region of India, and offer clients the PHASE 1 trademark expertise.

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