H&R Johnson wins three prestigious awards at the 5th CMO Asia Awards 2014

5th CMO Asia Awards 2014 honor innovative contributions made in marketing and acknowledge unique initiatives done by various companies.

August 08, 2014 11:29 IST | India Infoline News Service
H&R Johnson (India), India’s leading Integrated Lifestyle Solution provider, was honored with three awards at the recently held CMO Asia Awards for Marketing & Branding 2014 under the categories – Marketing Professional of the year, Marketing Campaign of the year and Brand Excellence in Construction and Real Estate Sector awards. The CMO Asia 2014 in association with World Brand Congress was held on 31st July – 1st August, 2014 in a glittering ceremony at the Pan Pacific Hotel, Singapore and saw nominations from companies such as Godrej Properties, Schneider Electric, Blue Dart Express, Aviva Life Insurance, Mahindra 2 wheelers & Shoppers Stop to name a few. CMO Asia awards, an annual property, recognizes branding & marketing excellence and honors the best marketers and marketing decision makers of the industry.

Sushil Matey, Chief Operating Officer, H&R Johnson (India) on being honored for the Best Marketing Professional of the year for his contribution across industries since 15 years said, “We are pleased to receive the CMO awards for our tiles business. It is a proud moment for us to see our efforts being recognized at a global platform. Johnson has always been an innovator in the tiles industry as far as introducing new products & concepts is concerned. We also launched an innovative multi-media marketing campaign for ‘Johnson Tiles’ last year which has won us these accolades. The objective of our marketing campaign was not only to break through the clutter but also elevate brand ‘Johnson’ to a higher plane, as a brand that helps consumers redefine their lifestyles.

H&R Johnson (India) planned a fresh branding exercise followed by a focused marketing campaign beginning with a refresh of the brand identity of brand ‘Johnson’ as well as its various businesses through redesign of logos and taglines to ensure synergies. To further enhance an instant brand connect, H&R Johnson roped in an A+ celebrity, Katrina Kaif, as their Brand Ambassador, a first in the category. To enable the consumers with power to chose, the ‘Johnson Tile Guide’ initiative was introduced, a first of its kind by any brand in the Indian Tile Industry.

These initiatives along with adoption of a healthy mix of ATL & BTL marketing thereby enabled H&R Johnson to roll out of 360 degree marketing campaign across media for promoting the Johnson Tiles brand.

The CMO Asia awards 2014 organized since the past five years recognizes individuals and companies for their excellence across the field of branding and marketing. The award ceremony invites leaders from 40 countries across industries. These awards honor innovative contributions made in marketing and acknowledge unique initiatives done by various companies.
An independent jury comprising senior professionals from marketing, branding, advertising, public relations, brand strategy and corporate communications comprising of thought leaders from various domain judged the nominations.

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