IndusInd Bank launches a comprehensive digital lending platform ‘IndusEasyCredit’

Both existing, as well as non-IndusInd Bank customers, can instantly avail of personal loans or credit cards on a single platform.

Jun 17, 2021 05:06 IST India Infoline News Service

IndusInd Bank on Thursday launched ‘IndusEasyCredit’, a comprehensive digital lending platform that enables customers to meet their financial requirements from the comfort of their homes. With this, both existing, as well as non-IndusInd Bank customers, can instantly avail of personal loans or credit cards on a single platform in a completely paperless and digital manner.

Charu Mathur, Chief Digital Officer & Head-Business Strategy, IndusInd Bank said, “Over the past few months, we have been constantly working towards creating a comprehensive solution that enables customers with easy access to credit from the comfort and safety of their homes. ‘IndusEasyCredit’ is a testament to that effort which provides customers with the flexibility to avail a personal loan or a credit card on a single platform, in a completely seamless, paperless, and digital manner. Backed by IndusInd Bank’s strong technological prowess, we believe, that this proposition will offer customers a differentiated banking experience."

As per the regulatory filing, a first of its kind proposition, 'IndusEasyCredit' offers a fully digital end to end process that leverages the power of India’s public digital infrastructure - ‘Indiastack’ to offer personal loans and credit cards in a paperless, presence less and cashless manner. The stack leverages more than 35 interfaces to digitally verify KYC and employment information as well as analyse bank statements. It then leverages advanced analytics and machine learning-based models to assess eligibility in real-time.

Post this, the customer can conduct Video KYC and get the loan disbursed into his or her account after executing the agreement digitally; without having to visit a branch or do any lengthy documentation. The stack will also be leveraged by various partners of the Bank.

On Sensex, IndusInd closed at Rs984.25 per piece down by Rs29.45 or 2.91%. 

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