Bata optimistic in Covid-19; To continue expanding into newer towns via franchise route

With relaxation in lockdown measures by the government, Bata has reopened more than 1,200 of its 1,400 stores across the country.

Jul 14, 2020 02:07 IST India Infoline News Service

The Covid-19 pandemic has slowed down the Gurugram-based Bata India's new store opening this fiscal, however, the shoemaker believes that its brand will continue to mark a strong trust among customers and will help to gain share ahead. Bata has opted various routes to revamp its business ahead.

Due to the pandemic which led to the nationwide lockdown, Bata India's store operations got suspended temporarily in compliance with the directives/orders issued by the relevant authorities.

However, with relaxation in lockdown measures by the government, Bata has reopened more than 1200 of its 1400 stores across the country but restrictions are in place on the number of days and hours of operations.

Talking about the Covid-19 impact, Bata said, "While the pandemic will have an impact on consumer behaviour and demand, we believe brands such as Bata are strong trust marks and with the investment in our quality over the years and safety in stores to build confidence, we will gain share as consumers tend to avoid risk post the crisis".

Bata added, "The Company is going slow on new store openings but will continue expanding into newer towns via the franchise route. The Company has also increased its focus on e-commerce channels and its own website as well. Additionally, we are using services like WhatsApp to stay in touch with consumers and enable omnichannel sales".

Further, Bata said, "The Company is also recalibrating business operations with a strengthened product portfolio, a steady focus on cash conservation in the Company and better online presence and services to ensure seamless shopping experiences for our consumers".

At around 2.14 pm, Bata stock was trading at Rs1274.45 per piece higher by 1.77% on Sensex. The stock has touched an intraday high and low of Rs1279.30 per piece and Rs1253.20 per piece respectively. 

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