Speaking about the development, Mr. H.W. Bang, Senior Vice President of Samsung South West Asia said "I am happy to announce that Rajiv Mishra, V.P, Media has been given the additional responsibility of leading Samsung India's CSR division. At present, our CSR programmes focus in the areas of education, culture, sports, social welfare and community development. I am confident that under Rajiv's leadership, Samsung's CSR initiatives will cross new milestones."
Samsung has, over the years, leveraged its legacy of technology innovation through philanthropic initiatives focused on helping communities lead healthier, smarter and more sustainable lives. In addition to skill development among youth, Samsung also places substantial focus on providing underprivileged children a chance at quality education and in helping bridge the digital gap that exists in India. This is done through Samsung Smart Schools, set up in Jawahar Navodaya Vidyalayas across the length and breadth of the country. The Smart Classes are equipped with an interactive Samsung whiteboard, Samsung laptops for the students, a printer, wi-fi and a power backup since power outages are common. Over 198 Smart Schools have been set up to date in India, benefitting 75,000 secondary class students. Samsung continues to expand the program based on positive feedback received from the schools on the impact on students learning and attendance.
Rajiv Mishra joined Samsung in August 2014. Rajiv's career spans over 22 years during which he has held several key positions. Prior to joining Samsung, he was the Chief Executive Officer of Lok Sabha TV.In this role he led the overall functions of the channel including marketing, sales, distribution, producing, hosting and telecasting a completearray of programmes of general interest on issues relating to democracy, governance, social, economic and constitutional issues as well as citizens' concerns. He has worked for leading media companies like the Hindustan Times, Star TV, TV Asia of USA, BAG Films & Media. He is also the nominated Member of various Media Advisory bodies in various Ministry of Government of India.
Rajiv Mishra is also the founder and first President of Association of Radio Operators for India (AROI) and also the first President of Association of Regional Television Broadcasters of India (ARTBI), the industry representative body of regional Broadcasters of India. He has recently been nominated as member, expert committee of Information & Broadcasting Ministry to develop papers on copyright issues.
He is a Masters in Broadcasting from IAB, Montreux, Switzerland and MBA in Media Management from MCNY, USA.