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ADF Foods secures distribution rights of Patanjali products across Western Europe and UK

This development is in line with ADF’s strategy to widen its product portfolio and offer a complimentary range to retailers, thus leading to better market penetration.

December 08, 2021 4:30 IST | India Infoline News Service
ADF Foods Limited has entered into an exclusive distribution agreement with Patanjali Ayurved Limited (Patanjali). This agreement entails the distribution of Patanjali consumer goods in the geographic regions of Western Europe and the United Kingdom.

This development is in line with ADF’s strategy to widen its product portfolio and offer a complimentary range to retailers, thus leading to better market penetration. ADF already has a strong presence in the UK and European markets through its branded ethnic foods business.

Bimal Thakkar, Chairman, Managing Director & CEO, ADF Foods Limited said, “This alliance with Patanjali will offer significant opportunities to our Company to expand our product basket with our retailers. Leveraging our robust distribution network, we can funnel complementary product categories directly in stores thereby offering our consumers a wider range of products at their convenience. This will also enable us to further tap into the growing Indian diaspora market in Europe.” 

Patanjali is a rapidly growing Indian multinational consumer goods company based in Uttarakhand, India, that focuses on natural, herbal and ayurvedic products.

On Sensex, ADF Foods finished at Rs867 per piece down by 4.85%. 

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