Thomas Cook witnesses strong recovery in India’s M.I.C.E business; Stock plunges 5.5%

Despite the restrictions of the pandemic, Thomas Cook’s sustained corporate engagement towards driving MICE demand has resulted in the delivery of over 200 physical groups of between 20-200 delegates per group in 2021.

Nov 26, 2021 12:11 IST India Infoline News Service

Thomas Cook
Thomas Cook (India) transformed its business into a digital model - delivering over 100 virtual events for over 3 lakh attendees based in India, the USA, Canada, Germany and Ireland. The Company also launched Gourmet Genie - specially curated corporate hampers that helped corporates stay in touch with their top performers and stakeholders with the delivery of approx. 18,000 hampers to date.

To build corporate confidence in MICE travel, Thomas Cook launched its “Assured” Safe Travel Program - developed in association with Apollo Clinics that ensures best in class travel safety protocols covering every distribution, delivery and partner touchpoint in the travel ecosystem. This was followed by “TravShield” an upgraded safety commitment of only vaccinated staff and co-passengers among many other precautions, that ensures traveller safety in the pandemic era.

Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited said, “Despite the challenges of the pandemic, our focussed initiatives that included health and safety, have increased corporate confidence in MICE Travel. And this has resulted in our delivery of over 200 physical MICE groups (both domestic and international) since January this year. With the increased demand for physical groups/events, our pipeline for 2022 looks robust and our teams are all geared up to delivering truly exceptional programs to delight our MICE clients.”

Despite the restrictions of the pandemic, Thomas Cook’s sustained corporate engagement towards driving MICE demand has resulted in the delivery of over 200 physical groups of between 20-200 delegates per group in 2021. Top destinations included key metros like Mumbai, Delhi, Kolkata, Chennai and Hyderabad, top conference locations of Goa and Jaipur; also leisure favourites like Udaipur, Puri, Mahabalipuram, etc.

With the reopening of international borders, several international MICE groups have been conducted to Dubai, Maldives, France and Germany with group sizes ranging between 20-200 guests.

With a growing appetite for exclusive experiences and increased spending, Thomas Cook has successfully managed premium groups with delegates comprising global business heads; stays at uber-luxury hotels like Waldorf Astoria and The Ritz Carlton and exclusive experiences including dining at a Michelin star restaurant.

At around 12.15 pm, Thomas Cook was trading at Rs67.40 per piece down by 5.5% on Sensex. 

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