The Women's Business Park (WBP), a state-of-the-art Business Center, is the result of a joint venture between Princess Nourah University (PNU), the largest women’s university in the world, and Wipro Arabia Ltd. Inaugurated in 2016, it is the first all-women business and technology park in Saudi Arabia and aims to provide knowledge-based employment for women.
A key focus area of the WBP is skill development that will enable Saudi women professionals to become savvier technologists and take advantage of the emerging opportunities. Companies in the Middle East are seeing increased demand for highly skilled employees who can help them leverage customer relationship management (CRM) and related technologies to accelerate digital transformation. This workshop was one of the several upskilling initiatives designed to meet the industry demand for specialised digital talent.
“Women looking to succeed in the competitive tech industry need to have a knowledge of the most advanced tools and solutions, and upskilling initiatives are crucial in helping them achieve their goals. Over the years, the WBP has supported women in the region to fulfil their career aspirations, and these workshops have further helped power a positive change,” said Nada Alqunaibit – CEO and Business Head, Women’s Business Park.
“CRM expertise, integral to today’s digital economy, is seeing a rising demand across the Middle East region. We recognize the importance of having a skilled and diverse workforce capable of meeting the needs of enterprises in this region. This workshop was a step forward in fulfilling such upskilling requirements, and we are committed to making this an ongoing process,” said Yogesh Agarwal, Global Head – Learning & Development, Wipro Salesforce Practice, Wipro Limited.
“With proper training and certification, all professionals can support the integration of their company’s marketing, sales, commerce, service, and IT team functions on a unified CRM platform. We look forward to conducting additional upskilling initiatives in the region to ensure more certified experts are equipped to help organizations leverage Salesforce to power their entire suite of connected apps,” said Jake Callaway, Regional Head, Middle East - Wipro Salesforce Practice, Wipro Limited.
At around 9.49 am, Wipro Ltd was trading at Rs672.90 per piece down by Rs0.3 or 0.04% from its previous closing of Rs673.20 per piece on the BSE.