Lalit Keshre, CEO & Co-founder, Groww.in, says, “We are hyper-focused on our customer segment - young millennials who want to make informed financial decisions. This segment is growing very fast and we will continue to stay focused on their financial needs by expanding into other products.”
Groww plans to stay customer focused by spending time listening to customers and gaining customer insights into behavior trends among new investors. The new generation of investors are very curious and have lots of questions before they take key financial decisions. The era of black-box investing, where investors don’t know where their money is invested, is passing.
Groww is a technology company that offers a seamless and transparent approach to investing via a web platform, Android and IOS app. To educate and help new investors, Groww has built communities where experts answer all the questions before and after they invest.
Groww started operations in April 2017 and is founded by ex-Flipkart employees with rich experience in engineering, product management, finance, e-commerce and business development. The company has recently raised $1.6 mn in pre-series A round of funding from Insignia Ventures Partners, Lightbridge Partners, Kairos and others, with participation from previous investors and had raised seed funding from Y Combinator, Mukesh Bansal and Ankit Nagori.