The Colour Pen Pencils concept is available in 2 SKUs, one which has all 12 shades in mechanical pencils and the other which has one mechanical pencil with 12 color leads which is the economical offering for kids. This product will allow children to experience the benefit of mechanical pencil in colors and at the same time make the color pencils segment affordable.
Saumitra Prasad, Chief Marketing Officer said, “Mechanical Pencils offer children a great writing experience and also helps in protecting the environment due to non-utilization of wood. The color mechanical pencil is a unique and innovative product since it offers the dual combination of a mechanical pencil and Kokuyo Camlin’s expertise in the color segment thus allowing kids an opportunity to experience these bright and attractive colored pen pencils.”
Available in bright attractive colors, the color pen pencils are available at all stationery and retail outlets across the country.
The pack of 12 Colour Pen Pencils is priced at Rs 390/- whereas a single mechanical pencil with 12 colour leads costs Rs 75/-.