Himatsingka Seide partners with The Walt Disney Company for the European region; Stock ends 6% higher

The new partnership with Disney is in line with Himatsingka's strategy to expand its global brand portfolio.

Jan 08, 2021 04:01 IST India Infoline News Service

Himatsingka Seide on Friday announced partnership with The Walt Disney Company for the European region. As per the agreement, Himatsingka will have the license to design, develop, manufacture and distribute a broad range of home textile products inspired by Disney's vast archives and characters from all its franchises including Disney, Marvel, Pixar and Lucas.

The new partnership with Disney is in line with Himatsingka's strategy to expand its global brand portfolio.

Shrikant Himatsingka, Managing Director & Group CEO said, "We are immensely pleased to be a part of and a partner to the Disney experience and look forward to being able to leverage our capabilities across the value chain to bring best-in-class home textile products to consumers across the European region."

The company in its regulatory filing highlighted that as part of Disney's relaunch strategy, with a leaner and deeper partner base, Himatsingka will distribute an expansive range of licensed home textile products across Germany, United Kingdom, France, Italy, Spain, Central and Eastern Europe, the Nordics and South Africa among other countries. This agreement marks the commencement of Himatsingka's relationship with Disney, the world's largest entertainment franchise.

On Sensex, Himatsingka ended at Rs156.85 per piece up 5.84%. 

Related Story

Open Free Demat Account (Rs699)