The new partnership with Disney is in line with Himatsingka's strategy to expand its global brand portfolio.
Shrikant Himatsingka, Managing Director & Group CEO said, "We are immensely pleased to be a part of and a partner to the Disney experience and look forward to being able to leverage our capabilities across the value chain to bring best-in-class home textile products to consumers across the European region."
The company in its regulatory filing highlighted that as part of Disney's relaunch strategy, with a leaner and deeper partner base, Himatsingka will distribute an expansive range of licensed home textile products across Germany, United Kingdom, France, Italy, Spain, Central and Eastern Europe, the Nordics and South Africa among other countries. This agreement marks the commencement of Himatsingka's relationship with Disney, the world's largest entertainment franchise.
On Sensex, Himatsingka ended at Rs156.85 per piece up 5.84%.