Welspun India launches new home textile collection in collab with DuPont Biomaterials; Stock advances

The collection was developed to meet growing demand for home textile products that not only bring desired performance but also are sustainable.

Oct 05, 2021 02:10 IST India Infoline News Service

Welspun India
Welspun India in collaboration with DuPont Biomaterials has launched a new home textile collection, including bath towels and bedsheets, made with bio-based materials. The collection was developed to meet growing demand for home textile products that not only bring desired performance but also are sustainable.

The collaboration brings together cotton and DuPont Sorona fibers to create home textile fabrics that provide exceptional comfort, moisture management, a luxurious drape, and a smooth, soft, hand feel.

The new global collection expands the future of sustainable textiles in the important area of home care, where innovation is of utmost importance. Partially plant-based Sorona® polymer delivers the performance needed and yet is sustainable in nature.

"While Sorona fibers have been used in the fashion apparel segment for some time, by staying close to our customers, we realized that there is potential to utilize the functional benefits of Sorona fibers in the home textile segment. As a first step, our Innovation team developed towels and bed sheets incorporating an array of key functionalities and we hope to develop new products and other functionalities in the future. Our collaboration with the DuPont Biomaterials team is a significant step towards our commitment to bringing value-added products to address tomorrow's challenges through a sustainable approach without compromising on performance and value,” added Dipali Goenka, CEO & Joint Managing Director, Welspun India.

“Welspun India challenged us to deliver a fiber innovation that will enable them to offer a perceptible value addition to their end customers and yet provide a sustainable solution. We were able to deliver to the Welspun team the Sorona fiber in a format that allows its incorporation into a range of applications, including towels and bedsheets” said Dr Gowri Nagarajan, Regional Sales and
Marketing Manager, DuPont Biomaterials.

At around 2.12 pm, Welspun India was trading at Rs163.85  per piece up 1.2% on Sensex. 

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