Aditya Birla Group to start chain of restaurants

On Wednesday, the Aditya Birla Group announced their entry into the thriving premium casual dining sector, a rapidly expanding segment within the organized food services industry.

Aditya Birla New Age (ABNA), the group's hospitality arm, has collaborated with India's well-known chef restaurateur Rahul Akerkar to build premium casual dining restaurant chains across India.

Under the guidance of Aryaman Vikram Birla, son of Kumar Mangalam Birla, ABNA sets its sights on becoming India's go-to destination for food and beverage brands.

'The flourishing middle class in India with increasing disposable income, coupled with the growth of city life, has led to a surge in eating out trends. Consumers seeking unique dining experiences will drive the demand for premium casual dining establishments, predicts Aryaman Vikram Birla, director of Aditya Birla Management Corporation and creator of ABNA.'

Akerkar, a visionary chef and restauranteur, has joined ABNA's subsidiary as the Creative Director and Director of Cuisine, tasked with shaping the restaurant's concept and culinary direction.

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