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Bharti AXA GI launches viral marketing, digital campaign

The videos are being promoted on Facebook, YouTube and Twitter.

January 07, 2014 3:14 IST | India Infoline News Service
Bharti AXA General Insurance (BAGI) has launched a first-of-its-kind viral marketing, digital campaign in the insurance industry, capitalizing the most potent communication medium today – the digital platform, in communicating the need-of-the-hour for insurance – to create an awareness of the importance of a critical illness health insurance policy.

Seven quirky videos have been developed that narrate the predicaments of ordinary people who suffer from critical illnesses and are forced to work while they are ill, owing to financial commitments. The videos take a humorous slice-of-life look at people from different walks of life – women, entrepreneurs, working professionals, with the aim of driving home the point that a critical illness could hit any one of us.

The videos are being promoted on Facebook, YouTube and Twitter. Bharti AXA GI’s critical illness policy provides lump sum compensation that can take care of financial commitments, such as, vehicle loan EMIs, children's school fees or credit card payments.


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