Coca-Cola India announces collaboration with Adani Digital Labs

Coca-Cola India, a major beverage company, announced on Thursday that it is collaborating with Adani Digital Labs, a subsidiary of the Adani Group, to maximize the reach of its brands among customers in the nation.

According to a joint release, Coca-Cola India and Adani Digital Labs are working together to use the consumer-centric platform for product sampling and to provide deep customer insights.

Coca-Cola is one of the first companies to provide its products on this platform, it continued.

This will allow for the tasting of a few new products from Coca-Cola India's portfolio, including "Fanta Apple Delite" and "Charged by Thums Up," at some of the country's busiest airports.

The digital division of the Adani Group, Adani Digital Labs, enables businesses to engage with a broad audience of travelers and identify clients with significant disposable income.

The platform is already operational at the seven major airports in Mumbai, Ahmedabad, Jaipur, Lucknow, Guwahati, Mangalore, and Thiruvananthapuram as well as Adani CNG Stations, and it will soon be accessible in a wide range of additional locations.

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