Phailin is expected to cross coast between Kalingapatnam (Andhra Pradesh) and Paradip (close to Gopalpur, Odisha) by Saturday midnight.
According to India Meteorological Department (IMD), the cyclonic storm lay centred about 650 km southeast of Paradip on Thursday evening and would continue to move northwestwards and cross the coast with a wind speed of 175-185 kmph.
The IMD has advised fishermen out at sea to return and others not to venture into sea. It has also suggested evacuation of people living in the coastal areas and strong regulation of rail and road traffic from Friday when the cyclone would be at a distance of 500 km from the Bay of Bengal coast.
The IMD has also cautioned against massive damage to kutcha houses, agricultural crops, partial disruption of power, communication network and rail and road traffic.
The Odisha government cancelled puja holidays of its employees in 14 districts - Balasore, Bhadrak, Mayurbhanj, Keonjhar, Dhenkanal, Jajpur, Cuttack, Kendrapada, Jagatsinghpur, Puri, Khurda, Nayagarh, Ganjam and Gajapati - and ordered deployment of Odisha Disaster Rapid Action Force.
Odisha Chief Minister Naveen Patnaik held a video conference with collectors of these districts and asked them to stock up food and medical supplies.
The Andhra Pradesh government has also alerted the Army here and the naval authorities in Visakhapatnam to be ready for any help and wrote to the Defence Secretary for deployment of Air Force helicopters if necessary.
Various units of the National Disaster Rapid Action Force (NDRAF) are being located in vulnerable areas in both Andhra Pradesh and Odisha.
As Phailin is ahead, the State Governments of both the states should also have some control on the shopkeepers who sell essential items like - Rice, Wheat flour, Milk, Baby foods, Medicines, etc. Since this is the time when they sell these essential products at highly inflated price.