DHFL Pramerica Life Insurance Launches 'Knowledge is the Best Policy'

The ‘Knowledge is the Best Policy’ campaign seeks to educate customers on various matters.

May 13, 2014 3:19 IST | India Infoline News Service
DHFL Pramerica Life Insurance Co. Ltd. (DPLI) has launched a customer awareness initiative aimed at protecting policyholders interest by empowering them to understand and manage their policies better.

The Knowledge is the Best Policy campaign seeks to educate customers on various matters such as steps to maximize benefits from insurance, how to stay covered through better policy management, and ways to get their service requests and grievances addressed.
According to Mr. Anoop Pabby, MD & CEO, DPLI, At DHFL Pramerica, we are committed to keeping our customers interests at the forefront of whatever we do. We want our customers to derive the maximum benefits from their policies and our awareness campaign aims to guide and help them do so. Going forward, we will introduce more such initiatives that promote the interest of our customers. Alongside, we will continue to lay emphasis on designing innovative products and enhancing our quality of advice and service delivery in our quest to become the most preferred life insurance partner for our customers.
To increase life insurance penetration in our country, educating customers on the need and benefits of insurance is a must. It is heartening to see the steps being taken by IRDA to encourage insurers to step up their efforts in creating awareness about insurance.  Eventually, this will help customers make an informed decision to protect themselves financially, Mr. Pabby added.
The communication material for the awareness campaign has been designed to be simple and reader-friendly so that customers can relate to, and assimilate the content easily. Various basic topics like understanding the fine print of ones policy document, sharing details with the nominee, keeping the policy in a safe place and paying renewals on time have been addressed through this initiative.

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