Amid the month of January, where tax payers start there tax planning, to create awareness DSP BlackRock unveils its digital campaign called 'Taxytis'.
The term, 'Taxytis', as per DSP BlackRock is a disturbing condition of one under which one can not make sound tax planning decisions and they propose DSP BlackRock Tax Saver Fund as a solution to the situation.
In this campaign the Company has presented the entire program in three different segment namely, “What is Taxytis”, “The Cure” and “The Dosage”.
The said Tax savings fund is an Equity Linked Savings Scheme (ELSS) with three distinct features associated with it. It has a lock in period of 3 years with a past track record of more than 21% as annualised returns and tax savings on returns as well.
Investing in ELSS MFs, Unit linked insurance policies (ULIPs), Public Provided fund (PPF) is among the other options which are widely used by tax payers. A mix of these investments, investment in real estate, gold and equity can also bring a diversification in an investor's portfolio of investment.