EnglishEdge, the leading provider of technology based English language learning solutions in India conducted a market survey to gauge the interest level for English learning in Delhi-NCR.
The survey was done on the students who recently joined spoken English classes in various institutes as well as people, who are in early years of their job in service industry with a purpose of understanding the level of interest of students for learning English language via the online medium.
In Delhi-NCR, the students were classified into four categories viz. students studying for social status, for clearing entrance exams, cracking job interviews and professionals in retail and especially BPO markets for whom English Language is giving an extra edge to their career. The survey revealed that 38 percent of the total respondents are accessing internet through mobiles, followed by 45 percent who are accessing it through self-owned PCs and laptops, whereas the remaining 17 percent are dependent on a third party source for accessing internet.
The findings of the survey depicted that majority of the students interested in learning spoken English were under the age group of 23 - 27 years of age and are looking for jobs. 90 percent of them are students pursuing graduation or post-graduation or some of them have just completed their courses and are currently looking for jobs. 57 percent of them have undertaken degrees or diplomas in professional courses like B.Tech, M.Tech. BCA, MCA, BBA and MBA unlike regular Degree courses.
English language learning is gaining more prominence among retail professionals as the Indian Retail Sector is revolutionizing at a fast pace and demands international level servicing standards and English language learning plays an important role in this Industry. The survey revealed that more than 80% of Retail professionals expressed keen interest in learning English and almost 40% of these retail professionals preferred learning it via digital platforms like mobile, PCs and Laptops as these can be accessed, anytime convenient to them.
According to the survey, BPO Professionals are equally interested in learning spoken English. As per the report, 65 percent of them are earning a salary of 10K to 20K and majority of them aim at strengthening their English language skills to enhance their career.
During the Market Survey, a retail professional from Delhi said, “I am a professional working in Shipra Mall Ghaziabad, and generally it is difficult for me to find time for regular classes. Learning English via the online medium would be of great help to me. This will enable me to learn anytime, anywhere at my convenience.”
Vivek Agarwal, CEO, EnglishEdge, “The survey has validated our assumption about our target audience. It will help us customize our courses better to suit the needs of these learners.”
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