ERA Biz School, Philadelphia University Study Indian Food System

ERA Business School and University of Philadelphia have conducted a joint research on enterprise in Indian food system

March 21, 2013 1:17 IST | India Infoline News Service

ERA Business School, Dwarka, one of India’s fastest growing B-school, collaborated with the University of Philadelphia for a joint research on Enterprise in Indian Food System.

The student delegation from University of Philadelphia was headed by Prof (Dr.). Natalie Nixon, Associate Professor and Programme Director, Philadelphia University - Strategic Design MBA.

Commenting on this study, Dr. Natalie, Associate Professor of Philadelphia University said, “This study regarding finding the opportunity in the emerging market with a focus on food system. The emphasis of this study was to teach student to be adaptive and open-minded. We are extremely happy to have this collaboration and working with the young and active minds of Era Business School. It was a good enjoyable and learning experience.”

This study has been done jointly between students from Philadelphia University and ERA Business School students. This research programme was conducted on Indian Street Food, people behind it, and the growth of Indian food industry as an Enterprise. On the first day, the group visited Haldiram plant in Maneshar where they interacted with the employees, got to know about the food quality, and evolution of Haldiram from a small-scale food venture, to a leading Enterprise in food Industry.

Students also visited Dilli Haat the next day, as it is a one-stop solution for gastronomic journey of all the Indian states. The idea behind choosing Dilli Haat as one of the destination was to study the Open-air market concept, which is very different system from any restaurant, besides experiencing food from various Indian states. The group also visited Sarojni Nagar market for understanding the Indian street food system better.

Speaking on the occasion, Dr. Sanjiv Marwah, Director of EBS said, “After MDP on Risk Management, this is second time ERA Business School and University of Philadelphia collaborate for a joint programme. This was a great platform for students to explore Indian Food Industry as an Enterprise sector. We hope that this opportunity will open up more avenues for Era Business School as well as for the students of Philadelphia

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