Liberty Videocon General, India Assistance to provide emergency roadside assistance

Liberty Videocon General will offer “road side assistance” add on cover for its private car comprehensive insurance policies

May 13, 2013 1:58 IST | India Infoline News Service
Liberty Videocon General Insurance, a joint venture between India’s Videocon Industries and Liberty Citystate Holdings Pte Ltd, part of US-based Liberty Mutual Insurance Group has tied up with India Assistance, a subsidiary of Mapfre Asistencia, which provides roadside assistance services.

Liberty Videocon will offer “road side assistance” add on cover for its private car comprehensive insurance policies. This tie-up with Mapfre will enable Liberty Videocon General’s motor insurance customers, to access a host of services during emergency by dialing a toll-free number.

Under these services, a customer can avail of road side assistance, which will include mechanical & accidental breakdown towing, on site repairs, fuel delivery, assistance in case of wrong fuelling, battery jumpstart, flat tyre change, locked and lost keys and host of other road side emergency assistances.

Liberty Videocon General, which commenced its operations in India in the beginning of 2013, is currently eyeing big growth in the motor insurance segment. Commenting on this tie-up, Roopam Asthana, CEO and Whole Time Director of the Company, said, “Motor insurance is a big opportunity and we want to augment our relevance in this category by adding maximum value to our products. We believe that, for any insurance company to sustain in the long run, it has to create an enduring service delivery mechanism. This tie-up is a great example of our belief, where we are offering our customers value-added products, and also creating enduring service delivery mechanism for efficient and robust product delivery.”

Mapfre Asistencia is associated with Liberty Mutual in various countries such as Argentina, Chile, Venezuela and Colombia providing a variety of solutions including roadside assistance, home emergency assistance, shop assistance and mediphone.

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