LIC tops as India’s most attractive BFSI brand

List includes 10 PSU banks, SBI tops among banks, Aviva is Most Attractive Private Insurer

October 31, 2013 9:11 IST | India Infoline News Service
Of the 29 BFSI brands that feature among India’s 1000 Most Attractive brands, LIC (All-India rank 59th) tops this category, the only PSU insurer in the list. It is closely followed by ICICI ranked second in the category. SBI is third among all BFSI brands featured and is also India’s Most Attractive brand. The list includes 6 insurance companies and 19 banks of which 10 are PSU banks. These results are based on a primary survey conducted across 16 cities by TRA (Trust Research Advisory) published in a report titled India's Most Attractive Brands. 
The Most Attractive Private Bank in India is Axis Bank (All-India rank 270th) followed by IDBI Bank (All-India rank 291st). There are only two Foreign banks listed of which HSBC featured as India’s Most Attractive Foreign Bank (All-India rank 286th) followed by Citibank (All-India rank 404th). Of the ten PSU banks listed, UCO Bank (All-India rank 498th) ranked second among PSU banks after SBI. The other banks in the PSU banks list in order of their ranks are – PNB Bank, Bank of Baroda, Bank of India, Union Bank, Dena Bank, United Bank of India, Canara Bank and SBJJ Bank.
Five private insurers made it to the list with Aviva (All-India rank 484th) leading the list, followed by ICICI Prudential (All-India rank 704th). Third in this list is Max Life (All-India rank 854th), followed by Bajaj Allianz (All-India rank 905th). HDFC Life (All-India rank 962nd) is ranked India’s 5thMost Attractive Private Insurance Brand.

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