Mahindra unveils new TV commercial featuring its portfolio of commercial vehicles

TVC in line with Mahindra’s RISE philosophy of driving positive change in the lives of customers and stakeholders.

August 12, 2014 11:28 IST | India Infoline News Service
Mahindra & Mahindra Ltd., the market leader in the Pick Up segment and a major player in the small Commercial Vehicle (CV) segment, launched its first ever TVC for its Commercial Vehicles portfolio. At the core of the film lies Mahindra’s commitment to partner with its customers in their journey towards progress and prosperity, in keeping with the company’s philosophy of RISE.

The storyline highlights 5 individuals who own different vehicles from Mahindra’s commercial vehicles range and propagates the vehicles’ ability to shape their destinies. The TVC is the second portfolio communication from Mahindra after the highly successful ‘Live Young, Live Free’ campaign which showcased its personal range of vehicles. The commercial also reinforces the Mahindra DNA of tough and rugged vehicles.

Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra & Mahindra Ltd, said, “Mahindra is not only the number 1 player in the Pick Up segment in India but also offers the widest range of small commercial vehicles which are known for their tough and rugged design, low maintenance cost and high fuel efficiency. Further, our commercial vehicle owners have a unique bond with their Mahindra vehicles. It provides them with the means to fulfil their aspirations to achieve progress and prosperity which is completely in line with Mahindra’s core purpose of Rise. With the new commercial vehicles portfolio film, we intend to further cement this partnership and the deep emotional connect that the Mahindra brand has with its customers.”

Robby Mathew, National Creative Director, Interface Communications Pvt. Ltd said, “Making this TVC was challenging as the previous campaign Live Young Live Free had already created a benchmark of its own. Through this film we have tried to communicate the aspirations of rising Indians who dream to prosper with Mahindra commercial vehicles.”

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