The company currently has two manufacturing facilities at Vadodara in Gujarat, and one each at Varanasi in Uttar Pradesh and Dehradun in Uttarakhand.
The company also plans to modernise its Vadodara and Varanasi facilities.
“This new manufacturing facility in Ambala would focus on manufacturing our existing range of products, such as our flagship product ‘Mango Sip’, along with the newly launched ‘Fruits Up’ range of fruit drinks and carbonated fruit drinks, and Manpasand ORS,” Chairman & MD Dhirendra Singh has been quoted as saying by the newspaper.
“The plant is being set up at a cost of Rs. 153.30 crore and would start manufacturing by March 2016,” he says.
“We are following a well-defined, two-pronged strategy for fast-paced growth. While we continue to further increase our significant presence in rural and semi-rural markets, we have also started to aggressively tap the urban markets, where our presence was minimal till recently,” according to Singh.