Max Bupa announces second edition of Walk for Health

This year, Max Bupa Walk for Health is focused on Delhi and Mumbai,

September 17, 2013 5:42 IST | India Infoline News Service

Max Bupa Walk for Health 2013 will hold three categories- Adults, Children and Elderly. They will pledge their allegiance to include walking as an integral part of their lives. This year the distance for each category will be 5kms walk for Adults and avid walkers and 2kms walk for Senior citizens and children.

This year, Max Bupa Walk for Health is focused on Delhi and Mumbai, as owing to a sedentary lifestyle, people living in these metropolises are more prone to stress and lead an unhealthy life. Prominent as the IT/Telecom and BFSI hubs of India, the people in these cities work long hours which leaves them with hardly any spare time to exercise. Bupa’s global research in 13 countries has revealed that high stress level, unhealthy diets and sedentary lifestyle has high negative impact on people’s health.

Taking its philosophy of your health first to the next level, Max Bupa’s Walk for Health initiative aims to inspire people to build more walking into their daily routine.  After witnessing the success of last year’s walk, Max Bupa continues to hold monthly mini walks to keep the people motivated and embrace walking as an exercise.

Speaking on the occasion, Manasije Mishra, CEO, Max Bupa Health Insurance said, “At Max Bupa, our purpose is to help our customers lead healthier and more successful lives. Max Bupa Walk for Health received a tremendous response in 2012 and successfully mobilized more than 18,000 people to walk. This year, our focus is Delhi and Mumbai, India’s largest cities where people are possibly experiencing high stress level, considerable pollution and difficult lifestyles. We believe that if we can get people to change their lifestyles and start walking in these cities then we can make a significant impact on the health of our fellow citizens.”

“A Max Bupa research shows that walking is the most preferred form of exercise with 56 percent of people who exercise, opting for it.” Manasije added.

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