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Mindtree, Currys collaborate to deliver a connected omnichannel experience

Currys has become more data-driven thanks to the solution, which was designed using cutting-edge Salesforce and Mulesoft technology.

September 21, 2022 9:18 IST | India Infoline News Service
Mindtree announced that it has enabled Currys, the UK's leading retailer of technology products and services, to provide its customers across multiple markets with a connected and highly personalized omnichannel shopping experience.

Mindtree has leveraged its extensive retail and digital expertise as part of the multi-year engagement to design and implement a comprehensive omnichannel solution that provides a unified customer experience across rapidly converging online, in-store shopping, and mobile while driving cross-channel fulfillment and inventory optimization for Currys.

Mindtree has also enabled Currys' more than 32,000 "colleagues" scattered across the company's retail locations, offices, contact centres, supply chains, and distribution centres to better support the omnichannel customer experience with greater speed and quality of service through unified consoles.

Currys has become more data-driven thanks to the solution, which was designed using cutting-edge Salesforce and Mulesoft technology. This contributes to Currys' objective of creating customers for life by getting to know them better and encouraging meaningful connections with them, while also making it simpler for those customers to buy with Currys, optimising cross-sell and upsell chances and post-sales lead generation.

Mindtree and Currys are working together on new omnichannel retail technologies to boost productivity and flexibility.

At around 9.21 AM, Mindtree was trading at Rs3,138.35 per piece, up by 0.19% from its previous closing of Rs3,132.45 on the BSE. The scrip opened at Rs3,139.
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