At around 2.12 PM, Nifty Media was trading at 1,795.75 up 25.20 points or 1.42%, touching a high of 1,805.40 and low of 1,778.20 during intraday trade on Thursday.
ZEEL was trading at Rs219.00 per piece, up 2.91% to lift performance while, TV Today and Jagran followed closely with gains of 2.33 and 2.22% respectively to support the sector.
Inox Leisure gained 1.4% amid reducing cases and gradual ease in lockdown due to second wave of Covid-19. Another multiplexes oner company, PVR was 1.28% on the upside extending gains post Q4 earnings on Wednesday, also Sun TV also gained over 1%.
Dish TV and Network 18 also traded higher while TV18 Broadcast and DB Corp weighed in, by dropping 0.36% and 0.53% respectively on Thursday.