Prismx Global Ventures launches first OTT Channel dedicated to humour

The service would be available to Indian audiences worldwide and on 24 x 7 basis.

October 25, 2021 9:22 IST | India Infoline News Service
Prismx Global Ventures Limited has taken the first step to enter the growing Digital Media Space with the launch of “GudGudi” the first OTT Channel dedicated to humour.

"OTT Services are amongst the fastest growing Segment of Electronic Media in India and the Company aims to be a committed Player with long term plans to be part of the transformation. The Viewers would have free access to GudGudi and enjoy both professionally produced Content as well as User Generated Content.

It would stream Comedy Movies and TV Series, Stand-up Comedy and humorous Poetry (Hasya Kavi) Sessions", said company in a regulatory filing.

Further, it would include Classic Shows and Movies from yesteryears to take Viewers down memory lane. It would also be streaming freshly produced Content made exclusively for Gudgudi as well to attract young Viewers, it added.

The service would be available to Indian audiences worldwide and on 24 x 7 basis. The Service would have revenues of two kinds namely, Advertising Revenues and Licensing Revenues, latter from licensing Content produced for the Company.

In order to ensure seamless experience to Viewers and complete protection to the Intelligent Property Rights the Company holds on the Content, the Company has opted for comprehensive Back-end Services from an established Player with proven technology.

At around 9:34 AM, Prismx Global was trading at Rs11.05 per piece higher by 4.74% on the BSE.

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