TCS named Large Player in Now Tech Reports for Worldwide and Asia Pacific Digital Experience Services

TCS leverages its investments in TCS Pace Ports, Design Studios, Design Innovation Labs, and Distributed Agile Engineering Centers to help customers transform digital experiences.

Oct 28, 2021 02:10 IST India Infoline News Service

Tata Consultancy Services has been named a large player in two reports, Forrester Now Tech: Global Digital Experience Services, Q4 2021 and Now Tech: Digital Experience Services in Asia Pacific, Q4 2021.

The global report provides an overview of 37 digital experience service providers. It states that, “The largest providers in the market offer services from the breadth of marketing, commerce, and experience services to the depths of technology capacity and adjacent — all in the name of helping you (enterprises) provide a world-class customer experience across all touchpoints.”

Further, the report cites that TCS’ most significant geographic presence by revenue is across North America, Europe, Middle East and Africa, APAC, and Latin America and that its vertical market focus is in the industries of banking, media and entertainment, and retail.

According to the APAC report, TCS’ most significant geographic presence within Asia Pacific by revenue is in Australia, Singapore, and Malaysia, and its vertical market focus in APAC is in banking, retail, and travel and hospitality.

“Defining and delivering a differentiated digital experience for our clients requires a unique blend of creativity and execution. TCS’ focus on purpose helps cut through the noise and ensures that we create digital marketing, commerce, and customer experiences that meet and exceed our clients’ high expectations.

TCS delivers on these high expectations across evolving business models and increased demand for hyperpersonalization, innovative service management, new digital marketplaces, and trust-oriented ecosystems – all while delivering business value,” said Dave Jordan, Global Head, Consulting and Service Integration, TCS.

Enterprises are partnering with TCS to drive their digital experience, design, and transformation strategy including innovation portfolios, product concepts, product and experience design, design for delivery, and product engineering and service deployment.

At around 2:15 PM, TCS was trading at Rs3,439.40 apiece down by Rs49.55 or 1.42% on Sensex.

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