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TVS Motor backed Norton Motorcycles opens new global headquarters

The new production line will be capable of delivering around 8,000 motorcycles a year, the company said.

November 12, 2021 12:18 IST | India Infoline News Service
TVS Motor Company Limited backed Norton Motorcycles has announced the completion of its new global headquarters. The all-new facility houses state-of-the-art manufacturing capability and the company’s new global design and R&D hub. It forms a key part of Norton’s strategic growth plan on its journey to becoming the world leader in luxury hand-crafted motorcycles.

“The new HQ is a clear display of significant commitment by TVS Motor Company in its prosperous partnership with Norton Motorcycles. Within just 18 months of acquiring the iconic British marque, TVS Motor has overseen the creation of its world-class facility in Solihull, West Midlands, UK paving the way to design and produce an exciting new generation of motorcycles built with world-leading manufacturing standards,” the company said in a filing.

Sudarshan Venu, Joint Managing Director, TVS Motor Company “The opening of the new headquarters represents a significant step forward for Norton Motorcycles and is a proud moment for everyone. We are creating the foundations for a sustainable long-term future for the Norton marque.

“We are setting out to create a bold future for the company, our employees, our customers and our partners that lives up to the highest expectations, enabling Norton to once again become the real global force its legacy deserves,” Venu added.

Robert Hentschel, CEO, Norton Motorcycles. “The new Norton Motorcycles headquarters is a true embodiment of this iconic British marque. The facility is home to design, engineering, purchasing, sales, marketing, and support departments, as well as the highly skilled production team overseeing the build of our new generation of motorcycles. It is the perfect platform to re-energise our business as we lead the Norton brand to onward success where it will play a key role in the future of mobility.

“This investment demonstrates our unwavering commitment to the motorcycles we build. We will not compromise on quality, and we continue to work alongside every supplier to ensure that our high standards are always met. With this new HQ opening, Norton is now fit for the future – creating an innovative and sustainable business model
which will see us producing world-class motorcycles that are true to the unrivalled legacy of Norton.”

The new Norton leadership, together with TVS Motor Company, has conducted a wide-ranging review of Norton Motorcycles operations, resulting in new appointments and processes, specifically in engineering, design and manufacturing to ensure that the highest quality standards are met. The headquarters is creating over a hundred of new high-skilled jobs (and more in upcoming years) and will be able to build around 8,000 motorcycles a year.

At around 12.20 pm, TVS Motor Company Ltd was trading at Rs727 per piece down by Rs20.15 or 2.7% from its previous closing of Rs747.15 per piece on the BSE.

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