Zensar reveals its new brand identity; Stock slips 2%

The design symbolizes smart connections that lead to fresh directions for clients, the company said.

Jul 30, 2021 12:07 IST India Infoline News Service

Zensar Technologies Limited, a leading experience engineering, and technology solutions company unveiled its new brand identity that reflects its new go-to-market strategy and vision.

The company said, new identity while marking the new engineering-centric strategy, continues to underscore Zensar’s strong foundation of innovation, customer centricity, and award-winning people-first culture. The new design language is sophisticated and contemporary, heralding an organization with renewed focus and energy for employees and clients of today and tomorrow.

Zensar’s first major rebrand in almost two decades comes on the back of strategic investments in building capabilities that help businesses take disruptive experiences and products to market with velocity.

At around 12.48 pm, Zensar Technologies Ltd was trading at Rs414.05 per piece down by Rs8.35 or 1.98% from its previous closing of Rs422.40 per piece on the BSE.

“The new Zensar is at the cusp of an exciting future that will bring enhanced value and sustainable growth for its clients, investors and its people. The new identity symbolizes a modern, agile and vibrant Zensar ready to take on greater challenges. Our clients can look forward to an innovative partner that brings the power of engineering to turn ideas into winning products and experiences,” Harsh Goenka, Chairman of RPG Enterprises and Zensar Technologies, said.

Ajay S. Bhutoria, Chief Executive Officer and Managing Director, Zensar Technologies stated, “It is a great time to be at Zensar. Not only have we outlined a robust strategy through our well-defined SGOs (strategic growth opportunities) around experience, engineering, cloud and data, but we have further reinforced our market positioning by launching a fresh, exciting and bold new brand identity.

Our focus as an organization has always been to create a fun, inclusive and empowering place for the best talent in the world, build smart connections through collaboration and innovation and enable fresh directions for our clients. Now, with the power of agile software engineering, coupled with data-driven insight and cloud-native platforms, our clients can move towards fresh directions with purpose and velocity.”

“These are exciting times at Zensar, as we unveil our new brand entity, which embodies our new strategy and vision for today and tomorrow. Zensar is at a stage where we are ready to take that firm leap into a new way of thinking, working and being. Driven by a strong cultural foundation, our new visual identity is in line with our new narrative around velocity.

As Zensar gears itself for its next phase of growth, the meshing of the new brand and strategy will propel us to create more cohesive impact for our clients, partners as well as attract the best talent,” commented Abhishek Vanamali, Chief Marketing Officer, Zensar Technologies.

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