Eros International Media Limited has announced the opening of Sajid Nadiadwala’s Housefull which released across theatres on 30th April and has grossed Rs. 64 crores worldwide in its opening weekend. Among the first of the summer releases post IPL, Housefull opened across 2,000 plus screens worldwide and garnered a collection of Rs. 48 gross in India and Rs. 16 crores overseas in its opening weekend. Housefull directed by Sajid Khan has performed worthily across all key centres and overseas. With its wide distribution strategy, Eros hopes to reach out to a record number of viewers worldwide.
Commenting on the opening, Nandu Ahuja, Sr. VP, Distribution, Eros International Media Limited said, “Housefull being the first major release post 45 days of cricket frenzy, we were confident that it will open very well. With its excellent weekend performance, the biggest of the year so far, Housefull has lived up to its name”.
Pranab Kapadia, President – Distribution - Europe & Africa, Eros International added, “Housefull took a flying start in UK - positioned at No 11 on UK box office and grossing £270k in 3 days with Monday being a bank holiday, Housefull has literally revived the concept of cinemas displaying Housefull boards. Bollywood starved audiences waited over 6 weeks for a Blockbuster and the team of Eros, Sajid Nadiadwala and Sajid Khan did not let them down.
Housefull is a fun filled film with tremendous repeat value, just what the exhibitors and moviegoers were demanding. Similar response is being reported from other territories in the Asian and African subcontinent. In Pakistan, collections on Saturday doubled as compared to opening Friday after positive word of mouth.
Ken Naz, President, Eros International, USA added, “Housefull has enjoyed a very good opening in the USA with very encouraging reports coming in. We are looking forward to an excellent run of the film at the box office”.
Housefull, a comic caper in true Sajid Khan style, stars a mix of actors including his favorites Akshay Kumar and Riteish Deshmukh along with Deepika Padukone, Lara Dutta, Arjun Rampal and Jiah Khan.
Produced by Sajid Nadiadwala, Housefull is the result of an output deal signed between Eros International Media Ltd and Nadiadwala Grandson Entertainment with whom Eros has enjoyed a long association.